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Basmati rice charts a new course for marketing traditional knowledge
The Financial Express, June 25, 2007
New Delhi, India
World may still be debating on how
effectively to commercialise traditional knowledge for the benefit of
all stakeholders, but Basmati rice in India has shown the way.
Appropriate policy support and assured markets for
a premium price have helped to preserve and conserve the traditional
knowledge of basmati and commercialise it on a large-scale benefiting
all stakeholders.
The long grain aromatic basmati rice grown in India
and Pakistan has a premium market in the world. Though the annual
production of Basmati rice in both the countries is around 2 million
tonne, it commands a market size of over $1,167 million. Over the
years, scientists have evolved some high yielding varieties of Basmati
to ensure higher production, but the consumer preference is
particularly for brown traditional basmati varieties. European Union,
particularly, is in favour of duty derogation for import of Basmati
having pure parental lines.
Some commonly known traditional basmati varieties
in India are—Basmati-370, Basmati-386, Type-3, Taraori, Basmati
(HPC-19), Basmati-217 and Ranbir Basmati (IET-11348). Evolved Indian
Basmati varieties are—Pusa Basmati-1 (IET-1064), Punjab Basmati-1 (Bauni
Basmati), Haryana Basmati-1 (HKQ-228/IET-10367), Mahi Sugandhi,
Kasturi and Super Basmati.
Among largely traded traditional varieties,
Pakistan has Kernal Basmati and Super Basmati as an evolved variety.
“It is a unique partnership where all
stakeholders—farmers, industry and exporters—stand to benefit in
cultivation of Basmati. It is an example of how traditional knowledge
can be effectively be conserved and commercialised,” says RS Seshadri
of Tildariceland, a leading exporter of Basmati rice.
Some experts are of the view that Basmati rice was
traditionally grown in Dehradun region in the Uttarakhand state and
later began to be cultivated in other parts undivided India during the
British regime. However, today, Basmati is the common heritage of both
India and Pakistan and both these countries are planning to jointly
claim rights for geographical indications (GIs) for this aromatic long
grain rice.
Traditional Basmati varieties, however, began
practically going out of cultivation in Uttarakhand as farmers
switched over to growing high yielding varieties of grains with
application of chemicals. Rapid urbanisation and loss of farmlands was
another factor.
The situation took a U-turn from year 2000, when
Uttarakhand government set up its Organic Commodities Board and
encouraged cultivation of traditional Basmati rice through organic
farming.
The Board arranged for collection of seeds of
traditional Basmati varieties and selected two varieties namely
Dehraduni and Taraori for largescale cultivation in Dehradun and
Udhamsingh Nagar districts of Uttarakhand. The result was that till
date more than 1000 farmers in about 170 villages are growing
traditional Basmati rice in about 1000 hectare land, according to a
recent study conducted by Ghayur Alam of the Dehradun-based Centre for
Sustainable Development.
The study says that farmers in Dehradun district
cultivating organic traditional Basmati earn Rs 4,243 per acre more
than farmers cultivating high yielding varieties of rice through
chemical farming. Similarly farmers in Udhamsingh Nagar district earn
Rs 1,377 per acre more than those farmers resorting to chemical
agriculture and growing high yielding varieties.
The study commissioned by the CUTS Kolkata Resource
Centre suggests that conservation and commercialisation of all other
traditional knowledge relating to medicinal herbs and rare species, if
the growers get lucrative returns from an assured market and the
traditional knowledge is protected through GIs and community rights
are ensured.
The APEDA chairman, KS Money said that the
government through his organisation is promoting the brand image of
Indian Basmati abroad. “APEDA is also responsible for promotion and
encouraging exports of organic food”, he said.
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